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At present, cosmetic packaging is no longer just a container for holding goods, but more often reflects a close combination of practicality and artistry. Excellent packaging design can enhance the value of cosmetics and attract consumers’ attention at the same time.

The international trend of the market requires cosmetic packaging design to be in line with international standards, develop innovative designs, reveal individuality and charm, integrate ethnicity and culture, enhance taste and aesthetics, thus catering to the needs of the times and meeting the psychological, spiritual and cultural needs of consumers, and ultimately making cosmetic packaging both protective, functional and decorative, bringing consumers more efficient and pleasant visual information.

Color is the most sensitive part of human visual perception, and the feelings conveyed by color are the most direct. Different colors can bring different emotional changes to people, and color plays a very important role in highlighting the theme, beautifying the product, and facilitating consumer identification of goods.

Cosmetic packaging is mainly decorated with exquisite and simple patterns, or non-realistic and abstract graphics to express commodity information, making it more modern, giving people a rich association and catering to the modern psychology of pursuing fashion and leading fashion. At present, with the advent of the retro trend, nationalized cosmetic packaging has begun to lead the trend again, with graphics based on China’s traditional folk ornaments or traditional shapes, adding modern fashion elements accordingly, making cosmetic packaging both rich in traditional cultural connotations and dynamic external performance.